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Advertising can take many forms, such as print adverts, direct mail, website banners, pay per click (PPC) on search engines, interactive media and sponsored reviews. In addition to developing and reinforcing brand recognition, advertising can generate leads and traffic, potentially with immediately results. Successful advertising relies not only on effective adverts, but also on achieving sufficient exposure to create leverage and critical mass.

RBO can plan advertising campaigns, create concepts and book media, whether online or in print. We also review and advise on current advertising strategies, focussing on rates, overall spend and effectiveness.