Search Engine Optimisation (SEO) & Online PR
In a world where users' first instincts are to go online to look up the answer for most things, search engine optimization should be at the top of a website owners digital to-do list. "If they can't find you, you don't exist." At a minimum, websites that are a few years old should be reviewed to ascertain whether the content is in text or HTML format so that search engines can index it. Many sites built in recent years still use Flash and graphics, and are thus "hurting themselves" because content inside graphics cannot be indexed by search engine crawlers. So while the site looks pretty, it appears blank to search engines because the content is hidden.
Search engine optimization or natural search is the process of improving a websites position in search engine results pages (SERPs). A large number of websites are primarily built with design and navigation in mind, and SEO is left as an afterthought.
RBO will review your website and online profile, and optimise it in a way that will target search engine traffic. All projects are slightly different, but our SEO service typically includes:
- Keyword research
- Optimisation of existing website, content & images
- URL & meta-tag optimisation
- Internal link architecture
- Creation of new optimised content
- Directory submissions
- Link building
- Online PR
- SEO training
SEO does require an investment of time and effort, but you will see tangible results. Once the campaign is successful, maintaining your results takes much less effort.
Please contact us for further information about how we can help with your SEO and internet strategy.
