Marketing Strategy & Plans
RBO will review your current marketing activities or establish a comprehensive marketing plan which will put your marketing strategy into practice. It should therefore be a practical reflection of your overall business strategy. Your marketing objectives should be based on understanding your strengths and weaknesses, and the business environment you operate in. The plan should be:
- specific, realistic, achievable and set measurable targets
- include deadlines for meeting targets
- set a budget for each marketing activity
- specify who is responsible
Once we have agreed your marketing objectives and the strategy for meeting them, we will plan how you will make the strategy a reality. Many businesses find it useful to think in terms of the seven Ps: product, pricing, place, promotion, people, processes & physical evidence.
A comprehensive plan will cover all areas of a business from printed literature, to pitch documents through advertising, internal and external communications, websites and the entire digital footprint.