Email Marketing
Email marketing is cost effective (approx 10% of the cost of an equivalent direct mail campaign), highly targeted and can generate an immediate response. It enables you to send your marketing messages, newsletters and special promotions tailored specifically to each individual.
Email marketing, all too often is seen as spam, the unrequested emails for offensive, dubious or downright illegal products. However, when performed responsibly and with the customers needs in mind, email marketing is amongst the most effective, and proactive marketing efforts a company can perform.
The key to successful email marketing is permission based, targeted campaigns. Don't send to people who aren't interested, as unsolicited mail is annoying and can damage your brand, it can also be illegal. Your mailing database might be past and present customers or purchased from an affiliate whose customers have stated an interest in associated products.
RBO uses specific email marketing software so your emails and domain aren't registered as spam. We design bespoke emails for single use or templates for ongoing campaigns.
Please contact us for further information about how we can help with your Email Marketing, SEO, and internet strategy.
