Email Marketing Services
Email marketing is cost effective (approx 10% of an equivalent direct mail campaign), highly targeted and can generate an immediate response. It enables the sending of marketing messages, newsletters, special promotions tailored specifically to each individual, etc.
Email marketing, all too often is seen as spam, the unrequested emails for offensive, dubious or downright illegal products. However, when performed responsibly and with the customers needs in mind, email marketing is amongst the most effective, and proactive marketing efforts a company can perform.
The key to successful email marketing is permission based, targeted campaigns. Don't send to people who aren't interested, as unsolicited mail is annoying and can damage your brand, it can also be illegal. Poorly designed examples such as this example from the Financial Times can also be detrimental to your brand. Your mailing database might be past and present customers or purchased from an affiliate whose customers have stated an interest in associated products.
RBO uses specific email marketing software so your email addresses are protected from potential black-listing and facilitate the sending to unlimited numbers of emails. We design bespoke emails for single use or templates for ongoing campaigns.
Please contact us for further information about how we can help with your Email Marketing, SEO, and internet strategy.