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Recruitment Marketing

The recruitment industry is evolving at a fast pace with multiple channels to market, resulting in online recruitment requiring a clear and coherent plan, and effective execution. Many recruiters and employers are failing to develop the potential of their own brand and websites, through areas such as search engine optimisation (SEO), campaign microsites, online PR and social media.

Social media sites such as LinkedIn, Facebook and Twitter are now being widely used to research employers, recruitment companies and recruitment consultants, as well as for posting jobs and career articles, but many businesses are not utilising the opportunities.

RBO has in-depth recruitment marketing experience of advising employers and recruitment consultancies about their online strategy and profile. We can review your existing digital recruitment strategy, advise and plan ways to develop it further, and then implement the strategy.

RBO offers a comprehensive recruitment marketing service, which includes the following:

Online Recruitment Software

RBO offers online recruitment services and software allowing employers and independent recruitment agencies to create their own online recruitment website. The RBO technology is a cost effective recruitment solution whihc can be adapted for any business and sector.

  • Direct application, allowing candidates to send their CV and details direct to the business or advertiser
  • Management and login area, allowing users to manage their own jobs
  • Editable location, expertise, salary banding and job types
  • Jobs are deleted after an editable expiration duration
  • Fully branded front end design
  • Payment gateway integration if required


Please contact us for further information about how we can help with your online recruitment marketing and internet strategy.